Tuesday, September 9, 2008

Premier League is just a fashion - Kaka

AC Milan and Brazil star Kaka has claimed the English Premier League is merely the latest fashion, and fashions often change. Perhaps the 26-year-old, who claims he will never ask for a move away from the San Siro, doesn't realise quite how much money there now is in England - and how that amount of money is likely to increase dramatically with more Middle Eastern takeovers.

It should be pointed out that Kaka is currently on a long-term contract with Milan (until the end of the 2012/13 season) and that has helped inflate the claims about how much certain clubs are prepared to pay for him. Though with the billions (or is that trillion?) now available at Manchester City, a bid of £250million or so is no longer pure fantasy.

Kaki told Gazzetta dello Sport: "Before it was Real Madrid, now it's England that is in fashion. The market is like that, just as Milan make offers other clubs make offers to Milan. But I will never ask to leave.

"I have always been treated well by (club) executives and my rapport is excellent. Perhaps one day they (club executives) may change their approach with respect to me but I don't see that happening.

"I will only leave if Milan decide to sell me or perhaps on the day when we no longer have the same objectives and that day has not come. Milan has done a good job in the transfer market, the club still wants to win and be competitive and those are my aims."

But is Kaka right? Is the injection of cash just the current fashion? Probably not. The English Premier League is now so global, so commercial, that is offers an investment opportunity unavailable anywhere else in the world. And, of course, it's no longer about expecting a return on the investment.

For the reason why reports of £500,000-a-week players appearing within the next couple of transfer windows seem believable is because the sort of owners who have just taken over Man City have so much money that making anything back (financially) doesn't matter. It's not their main aim - instead, they want the prestige and the publicity.

That's why the current slide towards death is not a trend in football, but instead a terminal illness. Clubs in Italy and Spain would do well to keep away from the madness until the big explosion, or implosion, when they can pick-up the pieces and be glad they didn't go the way of England.